IMPACT OF MEDIA ON YOUNG GENERATION’S DEPORTMENT Essay

INTRODUCTION.In engineeration is an essential input for decision making while media is an important source of such information. Media including print media and electronic media is an excellent mode of communication, delight and information which exert different refers on different people depending upon their age and perception. A mature person ordain perceive things differently whereas a squirt or an adolescent will perceive it differently because his mind is in the process of formation. Children try to adapt things immediately whatever they will see on television or internet, whether its smoking or fighting by the famous actors, or sometimes they just follow it as trend. Media is increasingly permeant in the lives of children and adolescents. However, until now there has been very little comprehensive analysis of the different research tracking the impact of media on childrens health. In 80% of the studies, great media characterization is associated with blackball health out comes for children and adolescents (Commonsense Media, 2008). These negative health outcomes include child obesity, drug use, alcohol use, low academic achievement and attention dearth hyper activity disorder (ADHAD). While there are many factors that contribute to negative health results for children, media is a crucial one. It in addition equals the aggressive behavior of a teenager through military unit in movies and video games as it has a strong potential to view the norms of a society.see more(prenominal)pros and cons of social media riseObjectives of the studyThis study is an effort to evaluate different impacts of media on puppylike times whether they are positive or negative in nature. This study also focuses on how media is affecting Pakistani younkers demeanor and its impact on Pakistani close, religion and societal norms.LITERATURE REVIEW.Violence and sex shown on television results in higher rate of crimes and encourages antisocial behavior. This is especi ea chy apparent in the U.S.A and opposite western countries. Many criminals own up that their flushed actions or attitudes to women were result of TV. The rate of such crimes is continuously rising and more often they are committed by teenagers. They easily get affected to military unit and mixed stereotypes shown through TV, because the outlook of new-made people is in the process of formation. Televisions impact on the ethics of the younger generation can affect the future of our society negatively. According to the statistics, the average child watches 26 hours a television per week affecting family relations by reducing dialogue, and even having an impact on health by dispiriting exercise. Violence, aggression, crimes and wars are broadcast through the daily news as well as in movies, showing grungy pictures that encourage mental tension, pessimism and negative emotions (Jurgita Venckute, 2003) A UK study focused on children aged (9 13), as this was the age group where parent s were least assured about book TV consumption. Responses showed that children have a consistent world view which is different from that of adults, and violent images are seen within this perspective. These children, aged 9 13, were able to distinguish in the midst of ctional and real violence.Children responded most to violent images where there were negative physical and emotional consequences. The older children had a clearer understanding of the potential consequences of violence. Children differed from adults in their expectation of a take aim of security and protection, and they looked to adults for this protection. Violence in media has a negative notion on mental state of children. (Andrea Millwood Hargrave, 2003) Many well controlled and randomized experiments have examined how painting to violent TV, film media affects aggression of young of all ages. Brief image to violent dramatic presentations on TV or in films causes short-term increases in youngs aggressive fee lings, emotions and behavior, including physically aggressive behavior serious enough to harm others. Total amount of TV watching was assessed at the ages of 14 and 22. The more time they spend watching violence on television the more istheir aggressive behavior. (Craig A Anderson et al, 2003) Media is increasingly penetrating in the lives of children and adolescents .In 80% of the studies greater media exposure is associated with negative health outcomes for children and adolescents.Meta-analysis of the best studies on media and child health published in the last 28 years clearly shows the connection amongst media exposure and long-term negative health outcomes, especially childhood obesity, tobacco use, and sexual activity. Studies show that more exposure to scenes with alcohol use in movies is associated with early-onset teen drinking. Media exposure also has an impact on low academic achievement and Attention Deficit Hyperactivity Disorder (ADHD). (Common sense media, 2008) Med ia has a disturbing potential to negatively affect many aspects of childrens healthy development, including weight status, aggressive feelings and beliefs, consumerism and social seclusion. Media also has potential for positive effects on child health. We need to find ways to maximize the role of media in our society, taking advantage of their positive qualities but and minimizing their negative ones. The ultimate goal is to reach youth with positive messaging. Accepting media or else than trying to offset and it promises to be an effective tool in shaping the behavior of children and adolescents. (Munni Ray and Kana Ram Jat, 2008) thither is serious association betwixt violence in the media and the appearance of seriously violent behavior among older children and teenagers in a nationwide sample. (Michele L.yebarra et al, 2008) Television has become so sizeable that it plays a conclusive role in shaping the attitude, moral fiber, individuality and the ability of the youth to l ook at the things. But regrettably, the things are not going right.Television convey have adopted the policy of telecasting the cheap and sensational programs that will attract more and more youngsters to them. The interest of these transmit is just money-making and economic. The television channels are busy in displaying violence, mysteries of murders, human capacity of committing crimes and some other things which definitely have negative impact on our present generation. Children are unresolved to huge amount of violence and aggressiveness leading to deterioration of mentality of youth. (Carmela Lomonaco et al, 2010). There is extensive exposure of young US adolescents to movies with tremendous graphic violence from movie rated for violence and there are a lot of questions about the effectiveness of the currentmovie-rating system. (Kielah A. Worth et al, 2010) Media has the greatest impact on young generation as compared with the family or school because teenagers spend more t ime watching television, using cell phones, doing internet surfing or using any other source of media. All these affect teenagers in various aspects like culture, politics, social life, religious conviction, style, education and other interests.Apart from this media represents important source of enrichment and education for young generation as they receive variety of informal education from various sources like electronic libraries and internet etc. Media is also a source of entertainment. Still, media does not always inform and manipulate teenagers on a positive way, because it also represents a resource of violence through movies or news. (Cristina Nuta, 2011) The internet and a deep number of TV channels are working day and night to promote vulgarity and immorality. Undoubtedly, media aids to research and development, but illiteracy limits the users abilities to acquire noesis oriented benefits. Especially children lack the abilities to make accurate judgment of the benefits a nd harms of the information being fed to them and hence consciously or unconsciously accept it as a truth of life. (Muhammad Iqbal Zaffar, 2003)The author wrote the article by the name, Youth and role of media in Pakistan to analyze the negative and positive media effects casted on the youth of Larkana city. He reported in the article that, Since a couple of decades print media mainly Sindhi print media has replaced the other languages of print media including Urdu due to many reasons including low cost, powerful influence of Sindhi language and non availability of network in far flung areas. Unfortunately the youth developmental issues are not the key information of many media resources. Therefore, youth behavior is influenced by violence, global media prejudices and other negative values. Maladaptive, drug abuse, violence and local tribal conflicts reports on media are adversely impacting the youth. He concluded, There is need to promote the positive impact of media by guiding and advocating the thematic standards in media. (Zulifqar Ali Rahujo, 2007) Iram Arif in collaboration with Dr. Muhammad Ashraf Khan conducted research study on the subject, Media imperialism and its effect on culture of Pakistan. The main objective of the study was to examine the nature of cultural globalizationthrough media and its effects on national and local culture with special reference to Pakistan in the shape of effects on the youth of Multan.She tested the hypothesis, The greater the exposure to the satellite/ line of reasoning TV Entertainment programs, the greater the effects of foreign culture on our youth & cultural identity. In the light of the analyze findings, the researcher concluded, The foreign media channels on cable TV are adversely affecting Multans youth mindsets, although the adoption of such an attitude is bit slower as compared to other mainstream cities of Pakistan because Multan is renowned as a city of Saints with the decades long history of tradition and culture. (Dr. Muhammad Ashraf Khan, Iram Arif, 2009) Dr. Muhammad Wasim Akbar conducted the research study with the title, Cultural invasion of western media and Muslim societies. He presented his report in the words, Waves of western culture equipped with secularism and materialism are heading towards the Muslim societies very rapidly. There is a wave of these attacks in the form of computer, internet, TV, Cable network, films, magazines, etc. As the developed countries are the architects of the modern age, they want to dominate over the pious Muslim civilization by replacing it with their complete society and culture. He quoted the suggestion of Mansoor Jaffer as a solution to the problem which is, It is the need of the day that Muslim countries should formulate communication policy for all media institutions under such policies which could reflect Muslim culture in true sense. (Dr. Muhammad Wasim Akbar, 2009)Problem StatementIs todays media impacting our youth in a constructiv e or a destructive manner? Variables of ConcernIndependent variable. Intervening variable. Dependent variable.Moderating variable.Proper parental guidance minimizes the probability of negative media influence on young generations demeanor which occurs through todays media meretriciousness and gaudiness. HypothesisGreater the degree of meretriciousness/gaudiness in todays media, greaterwill be the probability of negative influence on young generations deportment.RESEARCH METHODOLOGY.Hypothesis Testing StudyWe will be conducting a hypothesis test study in order to explain the relationship between our dependent variable (meretriciousness in media) and independent variable (young generation deportment) and also to test our hypothesis i.e. Greater the degree of meretriciousness/gaudiness in todays media, greater will be the probability of negative influence on young generations deportment.Correlational StudyWe will be using a correlational study as we are interested in delineating the important variables associated with our problem i.e. negative media impact on our young generations deportment. Minimal Interference by the ResearcherWe will be conducting correlational study with minimal interference i.e. we will be totally administering questionnaires during normal flow of work. No further interference will be made. Non-Contrived Study SettingWe will be conducting correlational study in a non-contrived setting. Groups As Unit of AnalysisOur unit of analysis is Group for media impact being studied on young generations deportment. Data ingatheringPrimary and secondary data will be collected.Sample SizeWe are making use of sample size of 50, that is, we will administer our questionnaire survey to 50 respondents most conveniently available mainly youth ( above 16 years and below 25 years of age) and the provided responses will then be analyzed with the help of SPSS in order to reach at any appropriate/sound conclusion.ReferencesAndrea Millwood Hargrave (2003), How c hildren interpret screen violence British Broadcasting Corporation. Craig A Anderson et al (2003), The Influence of Media Violence on Youth, psychological science in the public interest Vol.4, pg 81-110 Common Sense Media (2008), Media + Child and Adolescent wellness, A Systematic Review. Brett Brown , Pilar Marin (2008), the school environment and adolescent well-being beyond academics, Child trends Brief Research Michele L yebarra et al (2008), Linkages between Internet and Other Media Violence with Seriously Violent Behavior by Youth. pedology 122(5)929-937. Munni Ray and Kana Ram Jat (2010), Effect of Electronic Media on Children Indian Pediatrics 2010 47 561-568 Carmela Lomonaco et al (2010), Media Violence.Kielah A.Worth et al (2010), Exposure of U.S. Adolescents to Extremely Violent Movies. Pediatrics 122(2)306-312 Muhammad Iqbal Zafar et al (2003), Media influence on social component of human disposition Pakistan journal of information & technology. Zulfiqar Ali Rahujo (20 07), Youth and role of media in Pakistan Dr.Muhammad Ashraf Khan and Iram Arif (2009), Media imperialism and its effect on culture of Pakistan worldwide media journal. Dr. Muhammad Wasim Akbar (2009), Cultural invasion of western media and Muslim societies Global media journal